Technically, Black Friday is the day after Thanksgiving, although promotions and other sales typically continue throughout the rest of the long weekend.
Idea: To appeal to your on-the-go Black Friday shoppers, create a promo code app that works on mobile. How? Take notes from Cinemark’s weekly concession coupon app. They used ShortStack’s Image Widget to embed an image of a scannable QR code (you could use a barcode, too). This allows customers to use their phones to redeem your store’s Black Friday deal from your app.
Large national brands used to be the businesses that won big during the post-Thanksgiving shopping period. Now, thanks to Mayor Michael Bloombergand American Express, small businesses have an opportunity, too. In 2010, they introduced Small Business Saturday to encourage consumers to spend their dollars supporting local small businesses. Every year, Small Business Saturday is the day after Black Friday.
How: Encourage and reward your customers for checking into your small business on Foursquare on Small Business Saturday. And use a Facebook app to advertise your store’s Foursquare deal.
Here’s one creative idea: A fitness center once ran a promotion that allowed each person who checked-in on Foursquare to bring a friend for a free class or a day pass. Tons of new people were introduced to the gym by their friends and many became new gym members. The gym promoted their Foursquare special on Facebook. You can use ShortStack’s Foursquare “Who Checked In” template to display Foursquare profiles of users who have checked into your business to take advantage of your offer. You could also use yelp to market and attract the same client.
What: Cyber Monday is quickly becoming the biggest shopping day of the year. For online retailers, this day is huge as it appeals to the growing number of consumers who prefer the convenience of online shopping to crowded in-store shopping.
Cyber Monday takes place on the Monday following Black Friday. In 2012, according to an IBM report, sales on Cyber Monday reached $1.98 billion, a 17 percent increase from 2011. As this shopping event gets bigger, online retailers must strategize for the day.
How: On Cyber Monday, the internet is ablaze with deals and promotions. So how can your business’s online deal not get ignored or forgotten? It’s simple: Use an RSVP app to remind your fans of your brand’s Cyber Monday sale. An RSVP app allows fans to easily put your sale into their Google Calendars directly from your Facebook Page.
After a long weekend of spending, Americans are encouraged to “give back” on the Tuesday following Thanksgiving.
Giving Tuesday is a one-day national effort to help charities raise money online during the holiday shopping season. The first Giving Tuesday was held in 2012 and 2,600 non-profit organizations received donations. This year, the day is expected to be even bigger. Wouldn’t it be amazing if Giving Tuesday became as renowned as Black Friday?
Idea: In the spirit of Giving Tuesday, use ShortStack’s Like Drive template to help raise money for your business’s charity of choice. Track the number of new Likes your Page receives on Giving Tuesday. For every new Like you get on the day, donate a dollar to your chosen charity.
There’s still time to start a social media campaign for the holidays. Whether you do a few simple things to “dress up” your brand for the holidays or commit to a full-on campaign, you have plenty of options.
Just look at your goals, your best platforms and your company. Then create unique and fun ways to get your brand and your audience into the holiday spirit. Remember to track your efforts so you can learn what to do and what not to do next year.
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