How Social Collides with Cultural Diversity to Create Effective Content
Have you realized that Social Media in 2015 has taken a dramatic change? There has been several life events, newsworthy events and simply a seismic shift in how people consume their news. Some may say Twitter has made some changes for the better or for the worse, but there is a difference in the element of broadening communication.
If you haven't had a social identity or decided to create a strategy to establish your social persona, Now is the time to do so!!! The essence of your social identity is at stake and 2016 will be the time for you to shine or settle for your competitor or colleague who has made that commitment to lap your virtual social real estate. The Top Excuses I always hear why people don't become a part of the social content society is :
If something has shown us the power of social in a way you can understand, it would be the show Empire on Fox. It was seen in a negative light. Not accepted. Not respected. It was going to die a quick death. This was a show that people could not relate to. It's primetime slot would kill it. This was a bad investment.
But now, it's seen as the new Dallas. The influence of today's culture. The ratings' phenomenon. The attention it has garnered because those who knew the message and believed in it did not sit back and wait for a clear path. They went for it.
That the Internet and the social media are powerful instruments for mobilization of people is not in doubt. However, it is not a solo technological imperative that allows the social media to play a prominent role in social diversity. Rather the creative use of the social media is a response to aspirations and needs that pre-exist or at least exist independently of it. This technology ought to be perceived as a resource that can be utilized by social and movements looking for a communication infrastructure to promote their cause.
The relationship between the social media and radicalization is both an interactive and dynamic one. The social media provides a medium through which pre-existing sentiments can gain greater clarity, expressions, and meaning. It provides a medium for the kind of interaction that can throw up new ideas, new symbols, new rituals and new identities.
I see us transforming as a culture, based on the possibilities now afforded to us by connections and technology:
Before we could reach out to anyone on the planet, did we ever see anything as amazing as the projects and successes associated with challenged paradigms in the world? With collective marketplaces that match previously disconnected buyers and sellers, fans of every color, ‘it takes a village‘ projects like Open Source, and collective effort never before seen in the world. We are challenging the status quo, building things, creating things, connecting with each other, self-organizing around important issues, and yes, changing the world little bit by little bit.
We pay attention to the small details of people’s lives, delight over their family photos, and share at the level of family with a whole bunch of people. We’re supported when we need to be. We talk about issues and conundrums and joys. People are connecting and being exposed to both comfortable and diverse perspectives.
That will serve us well.
Now If You're looking to build relationships or simply discover more about social media and other creative ways to connect to culture and communicate your message, Check out the following opportunities coming up to do so:
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