Google and other search engines are getting smarter every day. Search engine optimization has changed completely and now revolves around the contextual and social relevance of your content as opposed to the number of keywords you can stuff into the post.
This empowers the individual content creator because it give them an opportunity to leverage their online influence in ways that were never before possible. It allows creatives to leverage their content as a currency of online influence. Something that will gives creatives a leg up in a world dominated by corporate agendas.
Which is exactly why we are building a collaborative content engine at Cot Conscious Marketing Institute. Something we are calling a Conscious Marketer
Companies who can build the best corporate content engines are going to become the new leaders in the world of digital sales.
In a world where information is the only currency that matters moving forward, it becomes imperative to start thinking about how you can effectively leverage your personal story in order to grow online sales.
The problem for most companies is that it becomes quite a challenge to create enough content to make an impact online. After all, how is Bob the plumber going to compete against Business Insider when it comes to telling stories about building a business. Even if Bob has a better story to tell, he just stands no chance against a publishing house of that size.
The truth is that it takes a concerted effort to build a content engine, and most business just aren’t up to the task. Not because of a lack of effort, but because of a lack of understanding.
Many businesses simply do not understand how specialized an art getting noticed online has become, and they often underestimate its importance to the future success of their digital sales strategies.
Many businesses are adopting a formalized content marketing strategy in an attempt to build a larger online presence. It’s really the best way to stay competitive online anymore, and the content marketplace is only getting harder to penetrate.
Actually, thanks to the proliferation of concepts like inbound marketing, and companies like HubSpot, Moz, Copy Blogger and others, having a content marketing strategy is no longer optional. It’s almost as if content marketing has become a mandatory part of having a real chance at competing online. And the more it evolves, the more difficult it will become to stand out from the crowd.
Right now we are in early development and planing phases of building this collaborative content engine. We are looking for early adopters to help shape the future of this online Conscious Marketing.
We need producers and curators, commentators and maybe even a few player haters.
Conscious marketing Institute is going to be a completely collaborative project, built around the idea of exploring the power of our combined creativity. We’re looking for people who are interested in helping us conceptualize and test the concept, and then to come together and execute on those ideas.
So. What are you waiting for? Stop being a Content Engine and Submit Conscious Content Today.
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